Website project content checklist

Define the website’s purpose0/6

• Describe the main audience for the website
• Choose the main action visitors should take
• List the products or services to present
• Identify the pages needed for launch
• Confirm the languages needed at launch
• List reference websites with notes on what is useful

Collect brand assets0/6

• Provide the current logo in a usable source format
• Provide the brand’s colour references
• Provide font names and the relevant usage licences
• Share the brand guidelines if they exist
• Gather original photos selected for the website
• Confirm permission to use supplied images and testimonials

Prepare page content0/6

• Create a content document for each planned page
• Draft a clear description of each offer
• Confirm the public contact details to display
• Prepare the questions visitors commonly ask
• Identify the information needed for forms
• Identify who will provide the applicable legal and privacy content

Organise delivery and review0/6

• Collect approved texts and visuals in a shared DocBunker folder
• Label drafts separately from approved content
• List missing content with an owner and due date
• Identify who approves texts and visuals
• Arrange individual access to existing services where needed
• Confirm the date for the final content review